Advertising with The Iowa Gardener
Why we are a great fit for you
We’re cheap!
• A newspaper ad of about 6” x 8” in an Iowa newspaper with a circulation of about 10,000 can easily run $600 or more. Yet only a tiny percentage of your potential customers see it. By way of comparison, a link in The Iowa Gardener to your web site can be had for as little as $30.
We're precise!
• With our technology, we can track for you exactly how many people opened the email and viewed your ad or link/promotion of your business. The average open rate of our newsletter is an unusually high 50 percent.
• We also will be able to tell how many of our subscribers clicked on your specific link or advertisement. You will know exactly what you're paying for.
We’re easy!
• If you simply want a link, there’s nothing to do but to let us know!
• We can create the perfect display ad for you or you can supply us with an existing ad or logo.
• We operate with almost no turn-around time, so you can contact us at the last minute.
We are connected to your best potential customers!
• We’re permission-based, that is, our readers have asked to receive our newsletter. It’s not spam. They really want it and want information about gardening and retailers in Iowa!
• The Iowa Gardener launched in January of 2009, and as of summer in 2010, has more than 3,600 subscribers. That’s more than many Iowa papers! And we expect to continue to grow rapidly through various promotions.
• That said, our numbers are purposely small and select. We’re going for quality of readership, not quantity. The power of the Internet is niche, highly specific information. The Iowa Gardener subscriber is a passionate, active, local gardener who is hungry for garden information of all sorts.
• About 70 percent of our readers are women.
• Most readers of similar newsletters are ages 35-60.
• Most readers of similar newsletters are homeowners and tend to have household incomes of between $50,000 and $150,000.
• Because of our contacts in the state media and with Iowa-based garden publishers, many of our readers are garden editors and writers from around the state. This positions your company potentially for even more media exposure.
We’re responsive and flexible.
• Since we’re electronically based, we can add ads at the last-minute or alter them. We need very little lead time.
• And since we’re a small and evolving enterprise, we’re happy to work with you, hear your ideas, listen to your challenges, and help you meet them. We want to make the immense power of the Internet work for you!
For editorial suggestions contact
Veronica Fowler:
515-451-1777
veronica@theiowagardener.com
1031 Ridgewood Ave.
Ames, Iowa 50010
For advertising rates, advertising placement, design help, and technical specifications contact
Benjamin Allen:
515-343-9670
benjamin@theiowagardener.com
3816 Cottage Grove Ave.
Des Moines, Iowa 50311
Advertisement Placement
for the Newsletter
Advertisement Placement
for the Web Site
